PR & Visibility through impact articles:
We've got your covered!
Your PR Team or ours?
- You have your own professional PR Team: Simply provide the content and we will do the rest
- You don’t have your own PR team: Simply allow eTN to research and write your content
- What are impact articles ? ..more click here
Not your traditional press release, but created for travel brands with a story to tell. Our writers and branding experts will produce your content based on your objectives and based on SEO requirements to get you the widest and longest-lasting coverage for your content.
What does "run of the house" banner exposure mean? ..more click here
Run of the house covers 16 eTN News-Portals, 13 email newsletters and partner websites.
What are cross-links? ..more click here
Why not get a little help from your competitors to promote your destination, your hotel, your airline, cruise line, attraction? Your link on articles talking about your competitors.
What are email-blasts? ..more click here
Email your own stand-alone newsletter, your own html or text message to a global or regional database of eTN subscribers within the travel and tourism industry.
- What is the reach for impact articles? ..more click here
Impact articles are meant to make an impact. We position articles to trigger high openings using "spicy" headlines. Content should be engaging, balanced and sometimes controversial and not appear promotional on the surface. We research keywords for key positioning on syndicated publications, Google News, major search engines and social media. We focus on a long shelf life. We produce different article versions for different news portals.
Included: Unlimited press release postings:
- In addition to your contracted impact articles, all plans include unlimited press-releases postings on eTurboNews and Forimmediaterelease. Inclusion is not always guaranteed.
- Select our self-service option, or email eTN and our editor will post. (surcharge)
- Approved and posted press releases under this plan do not receive editorial and SEO services.
- Reports are not available.
- All services from A
- unlimited self-upload press-release postings on eTurboNews and eTN.travel
- logo, pictures, links and YOUTUBE video included
- ETN Daily newsletter inclusion
- Google News submission
- Submitted to all major search engines
- eTN Social media inclusion
- Manual upload by eTN Staff will be billed with $100/release for the three platforms.
Press Releases and Impact Articles: Plans C,D,E,F,G
- All Services from A & B
- 1 Impact Article a month
- full editorial and technical support including interviews
- English – German translation available for $50
- Prime or lead posting
- Included on all appropriate platforms, and partner publications
- included on all appropriate eTN Newsletters
- Included on hourly breaking news alerts and pop-ups
- Submitted to all major search engines in various formats
- Submitted to Google News, Yahoo News and Bing News in various formats
- SEO adjustments
- Trigger word research and inclusion
- CNN TASK Group Inclusion
- Submitted to hundreds of partners
- Submitted to thousands of journalists interested in travel and tourism
- Enhanced social media
- Detailed report
- 10,000 run on the house banner impressions a month
- 1 crosslink a month
No time to self-upload? Email press releases instead to be uploaded by the eTN Editor for an additional charge.
- Monthly plans renew every month, quarterly plans every 3 months, yearly plans renew every year.
- All plans are to be prepaid due on the date of automatic renewal.
- You can upgrade a plan anytime, but downgrade or cancellations have to be done before the renewal date.
- All self-service uploaded press-releases subject to editorial evaluation and approval. There is no guarantee of posting.