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April 2020

LIVE Interview

Interview with Abdul Sacoor
PROMOTING YOUR TRAVEL BUSINESS
IN A CORONA VIRUS ERA

Apr 1, 2020 / 05:00 PM CET / 11:00 AM EST

See our online interview with Abdul Sacoor, Founder of Marketing Mentor for Travel Professionals.

We talked about promoting your Travel Business in a Corona Virus era.

After the interview, Abdul answered all our attendees questions.

Webinar

Jason Barnard LIVE Webinar
YOUR BRAND SERP IS YOUR BUSINESS CARD
AND CANNOT BE IGNORED

Apr 6, 2020 / 14:00 PM CET / 08:00 AM EST

Q: Who Googles your brand name?
A: Everyone who matters to your business!

What they see is your Brand SERP – your new business card.

In this webinar, Jason Barnard (The Brand SERP Guy) will explained who is searching your brand name, why your Brand SERP is fundamental to your bottom line (whatever your line of business), and how you can transform your Brand SERP into a stunning ‘business card’ and turn it into one of your biggest assets.

ONLINE TALK

Online Talk with Jean-Marc Flambert,
Director of Your Tourism Partner

MARKETING IN CRISIS

Apr 16, 2020 / 14:00 PM CET / 08:00 AM EST

Crisis is all around us. Some planned and expected, sometimes unexpected. Some man-made and some times caused by nature.

It is hard to plan but by learning from the past we can better plan for the future.

This talk was to share some real-life experiences and share the goods and bads – the lessons learned.

ONLINE TALK

Online Talk with Caglar Gokgun
Founder of SGA Travel

IMPORTANCE OF SUSTAINABLE TOURISM AFTER COVID 19 PERIOD

Apr 20, 2020 / 11:00 AM CET / 05:00 AM EST

Caglar Gokgun discussed the Importance of Sustainable Tourism after COVID 19 period.
He believes sustainability in tourism is going to be a must instead of an option, especially for tour operators. We talked about how tour operators should be more environmentally cautious after the Corona period.

The main points were the importance of sustainability in tourism, how to run tours environmentally cautious, the importance of tackling over-tourism, why tour operators are responsible to take care of their country and its environment.

LIVE Interview

Online Talk with Abdul Sacoor,
Founder of Marketing Mentor for Travel Professionals

TARGET GROUPS MATTER:
HOW TO ATTRACT YOUR IDEAL CUSTOMER

Apr 21, 2020 / 17:00 PM CET / 11:00 AM EST

Are you targeting your ideal customer?
Is the right message being delivered?

In this interview we have been talking about how to identify your target audience and learned how your marketing message should resonate with your prospects.

LIVE INTERVIEW

Online Talk with Howard Salinger,
Managing Director of Travel Connection Group (TCG)

‘SOCIAL WITH MEDIA’ – HOW TRAVEL CONNECTION GROUP FOUND SUCCESS WITH ONLINE EVENTS DURING THE COVID-19 LOCKDOWN

Apr 28, 2020 / 14:00 PM CET / 08:00 AM EST

TCG, and its sub-brand Travents, have been working with companies on events for many years. When the lockdown was announced, we quickly came up with the idea of getting journalists and PR contacts together at regular events, in order to keep everyone informed and connected.
‘Social with Media’ was thrown together very quickly and the first event was produced on March 23rd, with 5 top travel journalists on a panel. We only had space for 100 people on the call, and we had a waiting list of 58 so we put on another event 3 days later with 4 more journalists. Again, 100 people turned up.

Now ‘Social with Media’ is a regular occurrence, taking place every Thursday lunchtime, with close to 130 people on each call, and top journalists are still lining up to be involved..

ONLINE TALK

Online Talk with Sjannie Hulsman-Louwers,
Founder of EastguidesWest

5 TIPS TO IMPROVE THE FEEDBACK LOOP OF TOUR REVIEWS

Apr 29, 2020 / 16:00 PM CET / 10:00 AM EST

Many companies are making mistakes in processing tour feedback. This is directly impacting reputation and referrals of tour operators and OTAs.

We took a look at how to optimize your feedback loop and grow your business. Reviews are THE seeds to referral and repeat business.

May 2020

LIVE INTERVIEW

Online Talk with Are Morch, Hotel Marketing Coach and Customer Experience Expert

COVID-19 SETS A NEW STANDARD FOR CUSTOMER EXPERIENCES AND HOTELS

May 1st, 2020 / 16:00 PM CET / 10:00 AM EST

Points: New standards to reach individuals, groups, corporate clients, and attract new talents and skills ‘post’ COVID-19.

ONLINE TALK

Online Webinar with Bernard Lynch, CEO & Co Founder – QuRated LGBTQ travel platform

COVID-19 CONNECT TO THE NICHE LGBTQ TRAVEL & TOURISM SECTOR. DEVELOP A STRATEGY TO ENGAGE WITH LGBTQ CUSTOMERS

May 8, 2020 / 17:00 PM CET / 11:00 AM EST

Points: Understand the metrics of the LGBTQ consumer, their expectations and how to increase your LGBTQ customer revenue. Attract LGBTQ customers is the correct manner.

ONLINE TALK

Online Talk with Miguel Leal, Founder of
ML-Private Tours

WINE TOURISM AND HOW IT BROUGHT THE BUSINESS FORWARD

May 26, 2020 / 17:00 PM CET / 11:00 AM EST

Wine tourism is an emerged form of alternative tourism that combines both the wine and tourism industries. It is becoming increasingly important for wine-growing regions.

The importance of wine tourism is growing and it becomes relevant for the industry to understand more deeply consumer behavior so that offers can be more attractive and innovative.

June 2020

ONLINE TALK

Webinar with Ilan Geva, President of Ilan Geva & Friends Inc. Chicago.form

GETTING BACK TO THE BUSINESS OF TOURISM, REMEMBER THE FUNDAMENTALS

June 2nd, 2020 / 17:00 PM CET / 11:00 AM EST

It’s been a long pandemic, we are not over it yet…
But more and more destinations will go back to the business of selling their tourism and hospitality temptations to an eager world.
For some, it may seem as if nothing has changed, after all, Paris will always have the Eiffel Tower, and London still has The British Museum…
Is it enough?
Let Ilan remind you of some good old methods that have been neglected due to TMT (Too Much Technology) and discuss the must-haves for a bright future.

ONLINE TALK

Online Talk with Pankaj Pradhananga,
Director of Four Season Travel & Tours.

TOURISM FOR ALL – INCLUSIVE (ACCESSIBLE) TOURISM

June 10th, 2020 / 15:15 PM CET / 09:15 AM EST

Especially the present challenging time of crisis, we need to rebuild tourism making it more inclusive.

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