Welcome to our team members page!

Our vision for is to become the biggest active online destination for travel professionals – both for companies and individuals. We are a dedicated team that believes a disruption in the travel industry is needed to make the life easier for travel professionals. Get to know the team by scrolling down to see what they are up to!

Jan Larsen

Founder & CEO

Jan Larsen is focusing on financials and strategy. Jan used to be a “number guy” – investment banking etc. He has started several projects. He is Danish and has besides Denmark lived in the UK, Switzerland (French and German parts), Germany, Poland and now US and Portugal. He holds a Ms. in Economics and an MBA from IMD.

Katja Larsen

Founder & COO

Katja Larsen is an entrepreneur and global marketing strategy specialist with more than 20 years of experience in the travel industry, international business development & management, marketing communications; network & partnership development. Katja is responsible for the overall coordination, functional management and leadership of all Public Relations, Social Media, Digital Marketing and Marketing Events for World Travel Nation Ltd.

Juergen T Steinmetz

Partner & Advisor

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP and CEO of New York-based TravelMarketingNetwork. In 2018 he was a founding member of the newly established African Tourism Board.

Valeria Lykova

Customer Success Supervisor

Valeria studied Tourism and Hospitality Management at the Saint Petersburg State University. Now she is up to revolutionize the work of Travel Professionals with World Travel Nation.

Marcus Schäfer


Marcus Schäfer takes care of WTN´s network and is the responsible manager for all process questions of our members. In his “former life” in Germany he has been working in banks, insurance companies and business administration and so brings a lot of experience of proper processes to the table. He loves connecting and interacting with different kinds of people from all over the world. Marcus lives in Gran Canaria, Spain.

Dean Daly


Dean is our Chief Technology Officer; He has many years of experience working as part of various cross-functional teams within large multinational corporations in the Tech Sector. Dean started his time with us as our Sr, IT Engineer and has worked his way up the chain. He is a reliable engineering professional and has a passion for all things Tech. For us, he’s a perfect match!

Maximilian Auerbach

Key Account Manager

Maximilian Auerbach is fascinated by traveling, exploring different destinations and loves knowing new inspiring cultures & its people. After various positions with global agencies & service providers he is now up to change the travel industry with World Travel Nation Ltd. Max holds a Ms. In Engineering.

Sebastian Worel

Senior VP Business Development

Sebastian Worel is a highly experienced professional in the tourism industry with a vast, worldwide network – including, but not limited to, tour operators, whole-sellers, inbound operators & DMC’s, hotel chains, travel tech companies and National Tourism Offices. He gained his expertise and contacts during 25 years in leading positions in management, business development & consultancy. Sebastian has been instrumental in developing the WTN strategy and he “opens doors for WTN”. He appreciates a good cigar!

Alexander Dingeldey

Data Security Commissioner

Prof. Dr. Alexander Dingeldey studied business and applied computer science in Munich and Regensburg. As a strategy business consultant, he has done projects with clients across the tourism value chain and key players in the German tourism industry. Since 2014 he is program coordinator for Tourism with the specialization distribution and transport at the Baden-Wuerttemberg Cooperative State University (DHBW) in Ravensburg. Alex is our Data Security Commissioner.