Why it makes sense to write guest blog posts


Written by Marcus Schäfer

CNO at BUZZ.travel powered by World Travel Nation

Published: Apr 23, 2020

You love writing articles about your favourite destinations and the best tours you’ve joined around the world? You want people to read and enjoy and at the same time, you want to be recognized as a great writer/blogger? The best way to spread your word around the world is by providing guest blog posts to well-known companies.

Win-win for both, the company and the guest blog author:

Of course, both parties want to benefit from co-operation. A guest blog article is a perfect tool to achieve that.

Benefit for the publishing company:

Companies are always interested in new content. In general, they have their marketing department taking care of new articles, social media postings and much more. But having content from a third party is “fresh” content on the one hand and increases social prove on the other. 

Benefit for the author:

You will benefit from providing guest blog articles – in two ways. First of all, you will be recognized as a specialist for a specific topic. Companies will check the article intensely before they publish; to confirm that the content is unique, correct and relevant. The second benefit and maybe the most interesting for you, is increasing your visibility and traffic by placing a backlink to your own website/blog.

What should a good blog post include?

There are a few things that you should think about before starting to write:


First of all, you need to know what you write about. Does that topic work for the company or does it go in the opposite direction? If you, for example, should write an article about food for a food blog, that presents the best meat in the world, you should maybe not write about the newest vegan products.

Do good research:

As you want to be seen as a specialist for the topic you are writing about. Insure you always do solid research and only offer content to be published that you are 100% sure is correct.


People do not like to read too much. So, it is a good idea to keep your content short, but not too short. Also, have a good structure that makes it easy for the reader to follow. Your blog post should contain between 300 and 500 words and be structured with a heading, subheadings and bullet points.


To make people read an article it is important to catch their eye. Write an inspiring headline that makes people want to know more. 

This article does not contain information about search engine optimization (SEO) and should only help you creating content, that people like to read.

If you need more information, please let us know. 

Why not start right away writing an article for BUZZ.travel?

We are happy to publish your content in our blog and social media channels.