What is Buzz.travel?
What is Buzz.travel?
Buzz.travel is part of the eTN group and created for travel brands with a story to tell and journalists/bloggers looking for compelling story ideas.
Our writers and branding experts will produce your content based on your objectives and based on requirements to get you the widest and long lasting coverage for your content.
Buzz.travel believes traditional media releases distributed through costly wire services are usually a waste of time and money.
Sure, if you are responsible for a brand’s message, you read your release.
How many journalists and bloggers wade through dull, corporate messaging and then provide you with coverage? Next to none, if our own recent test of a major wire distribution service is any indicator.
Buzz.travel already guarantees to have your story prominently included on all relevant eTN publications including hundreds of partners and affiliates.
Let us do the “buzzing” on social media, one by one outreach and much more.
Let us make sure your story or release is interesting, news-worthy and has the best trigger words included for a very long shelf life.
Click here to read our recent evaluation of PR Newswire services.
We invite you to test drive our platform and services for your brand.
Changing how we engage is long overdue, no longer do antiquated PR methods work in the digital age we work in. If you would like to influence, change a perception, reposition a product or simply release some good news, we can help you create awareness with targeted, intelligent engagement.
What can Buzz do for a travel brand, service or app?
We make it easy to share your news, change a perception or simply engage in intelligent influence marketing, but not with a traditional media release. Simply give us your news and we will distill it down to well written, original informational content for review by accredited media outlets and bloggers looking for solid story ideas.
How do I get started?
Again, it’s simple. Scroll down and send us your news, in traditional media release format or bullet points, and we’ll transform it into an original story pitch.
What will we also do?
- We may include banners, prominent quotes, lead coverage when posting your story to our extensive eTN network .
- Depending on your message we may include repeat stand alone enforcement campaigns.
- We analyze who opened your article and may repeat a second pitch for those that didn’t see your original content.
• Expect a detailed report delivered within one week after coverage.
Compare our approach and distribution with others:
|eTN & TravelMarketingNetwork Partners||others|
|eTN's partner, Travel Marketing Network media release program is very specific, highly detailed. TMN tells the right story, at the right place, at the right time. Engagement is critical once placement is achieved. eTN captures audience attention with original, intelligent content for your story within crowded platforms.||Are renowned for hyperbole and will make enticing, yet very vague claims your press release and important news will go everywhere; to thousands of outlets, with an audience of tens of millions. Be alert for hyperbole, a hallmark of the media distribution industry.|
|Identifies and attracts a highly targeted market audience, then importantly, engages them with your story and brand.||Resorts to a button-pushing, splatter approach; spamming your content to news aggregators and squandering your budget.|
|The Travel Marketing Network never utilizes automatic distribution. The eTN database is precision-mined to reach a customized, relevant targeted audience specifically for your brand.||Industry leaders have recently gone on record revealing the inefficiency of traditional media release distribution. Comtex recently acknowledged it alone processes up to 80,000 press releases in a single business day. Kevin Akeroyd, CEO of Cision, says, “The overall volume of press releases, both in the US and globally, as well as cost per press release, is at an all-time high.”|
|Has both renowned US and global databases which are proven, and established in 1999. These databases are meticulously maintained to ensure any usage is directly relevant to your content, brand and specific objectives.||Negligently use an automatic process to produce unsubstantiated, inflated distribution numbers, which all too often are not actually seen by even a small percentage of the purported audience.|
|To gain genuinely effective positioning and reach, investment is needed to drive your message to platforms you need to appear on to reach authentic audiences. This is critical to achieving measurable results and objectives.||Many well-known media companies will claim "thousands of publications" will publish your news "free" because it's so relevant. This could not be further from the truth. Brands are being short-changed with short cuts, which are usually lazy, one size fits all "solutions".|
How much does Buzz cost?
The simple premise of a platform for brands and media also has very simple pricing.
$1225.00 flat rate per story pitch for original informational content created about your brand, your subject or executives by our experts. Content posted to a wide range of relevant publications and partners including prominent lead coverage on our eTN network, publications, news-portals, and blogs.
Prominent lead or stand alone, and sometimes repeat postings on our various newsletters, wire services, and social media networks.
- A dedicated member of our team will personally engage in a social media conversation about your message.
- We will include 50,000 banner impressions on our websites and newsletters linking to your article.
The combined rate for BUZZ PRIME $ 1475.00
- Buzz. travel submission please submit the form below: