Links and Crosslinks
Why not get a little help from your competitor to promote your destination, your hotel, your airline, cruise line, attraction?
With more than 200,000 articles on the eTN Network – we cover the world 24/7.
We sell links and static banners on non-sponsored articles and press releases.
Select articles or press release featuring a competing destination or stakeholder and link a prominent sentence or word to your website?
For example the Jamaica Tourism Board may be interested in paying for a link on an article about Hawaii.
Hilton Hotel may be interested in paying for a link on an article about Marriott.
United Airlines may want to have a link on an article featuring Delta Airlines .
Crosslinks make it possible.
- Need a “do follow” link in a published article?
Crosslinks & Banners in Articles
Links in articles
Your links in articles -including YOUR links in articles about your competitors
- Links to you included in articles published on our network and newsletters.
Where links to your website available?
- On all “non-sponsored” articles on our network, except for worldtourismevents.com
- On articles where we mention competing destinations, companies or events. Your link would be included within such articles.
EXAMPLE: We add a sentence: “Another reward-winning destination with wide sandy beaches is YOUR LINK/NAME”
“Another hotel with a similar set up is YOUR HOTEL/ LINK”,
“Compare this with YOU “
“YOU” is linked to your website or landing page.
Banners in articles
Your banner showing in articles relevant to you, also in stories about your competitors
Where are static banners available?
- On all “non- sponsored” articles on our network, except for worldtourismevents.com
What are static banners?
- Regular banners rotate depending on frequency, content and are randomly displayed.
Static banners are glued to the page and a flat rate regardless of views or length is imposed.
- Banners hyperlinked to your website showing on article pages about your destination or competing destinations.
- For example, an article about Hyatt Hotel can show a banner to Hilton if Hilton hotel is sponsoring the banner.
Crosslinks on eTurboNews, WorldTourismWire
- link in 1 article : $100.00
- link in 10 articles: $900.00
- link in 25 articles: $2,200.00
- link in 100 articles: $7,000.00
- link in 500 articles: 28,000.00
- link in 1000 articles: $50,000.00
Crosslinks on TravelWireNews, meetings.travel, wines.travel
- link in 1 article : $85.00
- link in 10 articles: $775.00
- link in 25 articles: $1,540.00
- link in 100 articles: $4,900.00
- link in 500 articles: 19,600.00
- link in 1000 articles: $35,000.00
Crosslinks on other news-portals
- link in 1 article : $50.00
- link in 10 articles: $450.00
- link in 25 articles: $900.00
- link in 100 articles: $3,000.00
- link in 500 articles: 10,000.00
- link in 1000 articles: $17,500.00
Static banners in articles.
Size: 336×280 or 728×90
- banner in 1 article : $250.00
- banner in 1 article : $150.00
Other eTN news portals
- banner in 1 article : $100.00
Why links are important?
Google first made its mark by introducing the Stanford community to PageRank (an algorithm developed by Google co-founder Larry Page). This algorithm counted hyperlinks as votes for popularity. The pages that had the most links pointing at them were considered the most popular. When they were deemed relevant for a particular query, the most popular and relevant pages would become the first pages listed in Google’s results. Although this
algorithm is much more complex today, it still likely includes the notion of external links as votes.
Today, the major search engines use many metrics to determine the value of external links. Some of these metrics include:
- The trustworthiness of the linking domain.
- The popularity of the linking page.
- The relevancy of the content between the source page and the target page.
- The anchor text used in the link.
- The number of links to the same page on the source page.
- The number of root domains that link to the target page.
- The amount of variations that are used as anchor text to links to the target page.
- The ownership relationship between the source and target domains.
In addition to these metrics, external links are important for two main reasons:
Whereas traffic is a “messy” metric and difficult for search engines to measure accurately (according to Yahoo! search engineers), external links are both a more stable metric and an easier metric to measure. This is because traffic numbers are buried in private server logs while external links are publicly visible and easily stored. For this reason and others, external links are a great metric for determining the popularity of a given web page. This metric (which is roughly similar to toolbar PageRank) is combined with relevancy metrics to determine the best results for a given search query.
Links provide relevancy clues that are tremendously valuable for search engines. The anchor text used in links is usually written by humans (who can interpret web pages better than computers) and is usually highly reflective of the content of the page being linked to. Many times this will be a short phrase (e.g., “best aircraft article”) or the URL of the target page (e.g., http://www.best-aircraft-articles.com).
The target and source page, as well as the domain cited in a link also provide valuable relevancy metrics for search engines. Links tend to point to related content. This helps search engines establish knowledge hubs on the Internet that they can then use to validate the importance of a given web document.